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Scaling Profitably To 7 Figures
Myla's Moss
Mylas Moss is a leading seller of fresh, organic seamoss and herbs offering natural health solutions to wellness-conscious consumers.
We partnered with Mylas Moss to develop a profitable growth strategy through paid marketing, utilising Google Ads and Meta (Facebook and Instagram) to target their core audience and expand their reach.
Profitable Google Ads Campaign
Using Google Ads, we crafted a paid marketing strategy focused on high-intent keywords and precise targeting. This approach delivered a 4x return on investment, ensuring that every pound spent on marketing translated into significant revenue growth.
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Meta Ads Creative Strategy
On Meta, we applied our in-house creative strategy, combining data-driven storytelling and thorough creative testing. By analysing audience behaviour and preferences, we were able to create compelling, informative and authentic ads i line with the brand positioning. This strategy resulted in a 40% lower cost per acquisition compared to the industry average, giving Mylas Moss a competitive edge and more efficient ad spend.
Results:
We successfully reduced the cost per acquisition by 34% compared to competitors while maintaining a highly profitable return on Google Ads, achieving a 4x return on marketing investment. By leveraging data and creative storytelling, we helped Mylas Moss achieve sustainable growth in a competitive market.
Building Brand Beyond Amazon
Soul Cap
SOUL CAP is a sportswear brand dedicated to making swimming inclusive by providing swim caps designed for people of all hair types. They approached us with a goal to build on their existing success on Amazon and drive growth for their direct-to-consumer (DTC) store. A key challenge was the lack of profitability in their Meta ads, and it was crucial to acquire new customers in a cost-effective manner.
Authentic Storytelling & Partnership
PLANTMADE
A partnership was formed between our company and Plantmade, a natural wellness brand, to help them expand their presence. The hair growth market is tough due to customer skepticism about regrowing hair after hair loss. Recognizing the need for a holistic approach beyond paid ads, Plantmade and our team collaborated. We used data and cultural insights to create a real-time communication strategy that built trust and boosted revenue. This strategy centered around authentic storytelling and involved various teams within Plantmade, including founder, partnership, retention, social, and creative teams.
Growth strategy
Oja
Oja is an e-grocer for African & Caribbean communities. We partnered with Oja to develop a growth strategy powered by direct marketing and authentic partnerships with hard to reach communities. We improved marketing efficiency by 400%, meaning we are getting four times more for every pound spent on paid marketing.
Performance marketing
AVA ESTELL
Ava Estell came to us in July 2021 after delivering £1.2m in 9 month through social media and ads. Following the release of iOS 14 update they started to face some challenges around scaling. Using our in-house “Measure - Learn - Scale” approach, we were able to deliver a further £7 million in revenue in 9 months. 8 figures in 24 months, puts Ava Estell up there with some of the fastest growing DTC brands in the UK.
Business transformation
TRIM-IT
In 2021 mobile barbershop start-up TRIM-IT faced two challenges, re-introducing the brand after 8 months lockdown and having switched a B2B model, they needed to re-educate the barber community into becoming partners. We leveraged Digital PR campaign via popular cultural news pages, Brand partnership with Harry’s and celebrity barber Slider Cuts alongside a well refined paid and organic social campaign. We helped get 30 barbers on the road nationwide, 6 months ahead of schedule - taking TRIM-IT to 7 fig+ revenue.
