Authentic Storytelling & Partnership
PLANTMADE
We partnered with Plantmade to help the natural wellness brand scale through authentic storytelling. Hair growth market is a challenging business with most potential customers having some form of scepticism about the possibility of growing back their hair after experiencing hair loss.
The team at Plantmade understood building trust and driving revenue growth was going to take a cross-functional approach, not purely relying on paid ads.
Using data, consumer and cultural understanding, we worked collaboratively with Plantmade’s founder, partnership, retention, social and creative team to develop a dynamic communication strategy which responded to customer queries in real time through authentic storytelling.
Authentic Partnership
Plantmade partnered with 90s Baby’s Show after the hosts used the product and started to see real change in their hair growth journey. The partnership made hair growth a comfortable conversation for the hosts and their guests, which has led to receiving co-sign from esteemed guests - who had previously used the products.
Authentic Founder Story
Using reels, we were able to share the founder's story answering key questions customers had about the origin and impact of the brand. This has also lowered CPA by 30% and continues to build trust with the brands target audience.
Results:
We have been able to drive 88% year on year revenue growth, with +230% new customer acquisition and 50% drop in cost per acquisition per quarter. Highlighting how data and culturally informed approach to storytelling, can drive cost per acquisition over a 6-9 month period.
Growth strategy
Oja
Oja is an e-grocer for African & Caribbean communities. We partnered with Oja to develop a growth strategy powered by direct marketing and authentic partnerships with hard to reach communities. We improved marketing efficiency by 400%, meaning we are getting four times more for every pound spent on paid marketing.
Performance marketing
AVA ESTELL
Ava Estell came to us in July 2021 after delivering £1.2m in 9 month through social media and ads. Following the release of iOS 14 update they started to face some challenges around scaling. Using our in-house “Measure - Learn - Scale” approach, we were able to deliver a further £7 million in revenue in 9 months. 8 figures in 24 months, puts Ava Estell up there with some of the fastest growing DTC brands in the UK.
Business transformation
TRIM-IT
In 2021 mobile barbershop start-up TRIM-IT faced two challenges, re-introducing the brand after 8 months lockdown and having switched a B2B model, they needed to re-educate the barber community into becoming partners. We leveraged Digital PR campaign via popular cultural news pages, Brand partnership with Harry’s and celebrity barber Slider Cuts alongside a well refined paid and organic social campaign. We helped get 30 barbers on the road nationwide, 6 months ahead of schedule - taking TRIM-IT to 7 fig+ revenue.
